Brand Manager – Europe Travel Retail

LOCATION
Geneva

RESPONSIBILITIES:
1. Sales & Marketing Support
Act as primary marketing partner to Sales team and retailers
Coordinate creation and distribution of marketing assets (catalogues, visuals, toolkits)
Manage POSM development (design, production, and deployment)
Support digital activations and share global social media assets
Monitor product shipments, samples, and marketing materials distribution
Conduct market visits, analyze performance, and recommend action plans
Manage marketing expenses (PO creation and invoice follow-up)

1. Promotions & Activations Management
   Lead end-to-end execution of promotional campaigns (HPP, SPP, events)
   Align with cross-functional teams on objectives, mechanics, and assortment
   Ensure flawless implementation across all touchpoints (retail, digital, training, GWPs)
   Coordinate agencies/decorators and oversee in-store installations
   Track performance and share learnings and best practices

2. Forecasting & Planning
   Collaborate with Sales Team to define promotional forecasts and optimize profitability
   Manage innovation forecasts and volume planning processes, ensuring timely delivery

3. Merchandising & Retail Excellence
   Support counter design development, production, and installation
   Define and share planograms and visual merchandising guidelines
   Develop seasonal merchandising strategies (including lightboxes and animations)
   Ensure excellence in permanent and temporary retail executions

4. Cross-functional Coordination & Meetings
   Participate in key business meetings (S&OP, Forecast, Feeder meetings)
   Prepare marketing presentations and best practice sharing
   Support major industry events organization (e.g. TFWA Cannes)

KNOWLEDGE, SKILLS AND ABILITIES
Languages: Fluent in English and French; Spanish is a plus
Strong organizational and project management skills,
Excellent communication and stakeholder management,
Ability to work in a fast-paced, international environment
Proactive mindset with strong attention to detail
Technical / Software Skills: Proficiency in Microsoft Excel and PowerPoint

Success Indicators:
Timely and effective support to Sales and partners
On-time, high-quality execution of promotions and retail activations
Accurate and timely forecasts and management
Consistent excellence in retail execution and merchandising

QUALIFICATIONS
Education: Bachelor’s or Master’s degree in marketing, Business, or a related field
Experience: Minimum 5 years’ experience in Travel Retail (TR) marketing within the beauty or fragrance industry