Combustible Consumer Intelligence Manager

Mission:
The role is instrumental in driving consumer centricity and 360 consumer understanding across JTI. Combustible Consumer Intelligence Manager will play pivotal role to connect the dots in building a clear, data-driven understanding of adult consumers, including their needs, motivations, shopping habits, and consumption drivers for combustible and multicategory nicotine users. This role involves contributing to the creation of a comprehensive view of consumer behavior and market trends, enabling the organization to make informed decisions and stay ahead of industry trends.

The role will focus on development of compelling commercial analysis connecting the dots around ad-hoc qual and quant consumer researches, nicotine market trends and dynamics and out of the category imperatives and providing recommendations and actionable insights to the stakeholders. The candidate is expected to be highly involved in key consumer research projects set up, being in charge not only of the execution but the actionability of the outputs. Combustible Consumer Intelligence Manager must have a holistic understanding of consumer patterns, needs, motivations, behavior in the context of Multicategory environment.
Combustible Consumer Intelligence Manager will be engaged into global agencies management to ensure seamless project execution, as well as looking for new innovative ways to speed up consumer led insights through new methodologies implementation.

Tasks:
Connecting the Dots
Translate complex research findings into engaging narratives and compelling stories connect findings from various data sources to create a comprehensive view of consumer behavior and market dynamics

Consumer Insights Intelligence
Deepen our consumer understanding across categories and enhance our capabilities to anticipate future behavioral changes. Strong bases of Consumer Segmentation and how to link it to business opportunities.

Project management
Excellent project management, analytical, communication and presentation skills in order to connect the dots across categories with critical mindset and pressure tolerance.

External partnership
Effectively manage 3rd party suppliers (e.g. research agencies) supervising the implementation of the most appropriate research methodologies and ensuring seamless project execution to provide high quality, reliable & actionable insights.

Internal partnership
Successfully collaborate with M&S HQ functions, JTI HQ functions and Regions / markets. You will be responsible to be key SI contact to some stakeholders to steer communication and ensure alignment on information/project’s needs. Persuasion capabilities will be highly appreciated to ensure smooth execution of leading tasks.

Requirements:
Storytelling : Robust commercial understanding and translation of business questions into actionable business recommendations and implications are necessary

Technology: Computer savvy in MS Office tools and the proactivity to try and implement new solutions, through new methodologies

Bachelor’s degree, master’s or equivalent preferred
10+ years of professional experience in FMCG marketing and/ or consulting
Tobacco business knowledge and marketing research experience is a plus
Fluent in English with strong written and verbal skills (second language is a plus)
Solid critical thinking and analytical skills required
Well demonstrated interpersonal and intercultural skills
Cooperation Skills and ability to smoothly operate across functions.

About the company:
JTI is a leading global tobacco and vaping company operating in over 130 countries worldwide, focused on innovation and sustainability. One of the fastest growing international industry players over a ten year period, we market world-renowned brands such as Winston, Camel, Mevius, LD, Logic and Ploom.