Digital Marketing Manager (m/w/d)

Digital Marketing Manager 100% (m/w/d) - SEO/SEM / Content & CMS / Analytics / PPC / Global

Background:

Oversees the strategic planning, development, and coordination of all digital marketing strategy, execution and optimization to promote the sale of regulated IVD products to further the company's sales objectives. Collaborates with Business Team members (Marketing Managers and Product Managers) to plan, develop and produce digital marketing promotional campaigns and communications to support product marketing, brand marketing, and sales efforts. Defines digital marketing objectives and strategies, and translates strategies into digital marketing tactics, including project management, planning, scheduling, budgeting, and execution of campaigns. Consults with other areas of management or business units, affiliates, and agencies to manage the development of digital content and oversee and execute promotional activities as well as recommend the best digital channels suited for specific business goals.

As a Digital Marketing Managers you are responsible for implementing a digital strategy, ensuring compliance, and supervising the development of content and execution used by the Global business teams and affiliate countries. You work with Marketing and Product Management colleagues to execute the digital marketing strategic direction and are responsible for digital project expenditures. You plan, organize and lead your stakeholders to meet the divisional standards and strategic goals to ensure consistency with the company's digital marketing vision and goals.

The perfect candidate has over three years of experience in digital marketing within a global matrix organization, demonstrating proven success in leading and managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns. This individual should possess a strong working knowledge of content management systems (e.g., AEM, WordPress), email marketing tools (e.g., Eloqua, Marketo), analytics solutions (e.g., Google Analytics, Adobe Analytics), and sales enablement tools (Showpad). Excellent stakeholder management and communication skills in a team environment are essential. Fluency in English is also required.

Tasks & Responsibilities:

• Create and own global digital marketing campaign strategies for seamless digital dialogues across the whole customer journey.
  • Work in close partnership with marketing and business teams (Product Manager & Marketing Manager) to lead the digital marketing strategy & execution aspect of a launch or campaign
  • Serves as the single point of contact for all digital marketing activities for the assigned product launch or campaign
  • Provide best-in-class consulting to marketing and business teams in designing and executing digital marketing campaigns. Support affiliates and partners with market insights and clear guidelines.
  • Design and oversee all aspects of the digital marketing execution including marketing database, website/web platforms, email marketing, CRM, eCommerce, social media and display advertising campaigns.
  • Consult on strategic content that promotes products and programs to drive qualified traffic, and that position is effectively against competition.
  • Participate in marketing squads for the end-to-end strategy for new product launches, campaigns and events lead and implement the agreed digital activation. Lead the digital marketing aspect of a marketing campaign.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Optimize tactics on the basis of data. Evaluate and implement emerging technologies / trends. Stay up to date with the latest technology and best practices. Research and forecast future sales and performance trends. Research competitors and provide suggestions for improvement.
  • Own digital performance reports: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Develop and monitor campaign budgets. Identify trends and insights, and optimize spending and performance. Track and measure SEO and Google Analytics metrics and provide reports. Suggest activities for improving the quality of online content.

Must Have:

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