Manager, Marketing Communications, Campaign Manager (Automotive Industry)

The Campaign Manager is responsible for the end‑to‑end development and execution of integrated marketing campaigns that promote Celanese products, solutions, and capabilities through broad, scalable digital reach and compelling storytelling. Working in close collaboration with Strategic Marketing and other stakeholders, the role owns campaigns from concept through execution, ensuring clear objectives, strong narratives, and effective use of digital channels and modern content formats.

Key Activities, Accountabilities and Results:
Own end‑to‑end campaign delivery, from concept through execution, as the single point of accountability
Develop audience‑focused, actionable campaign plans, in close collaboration with Strategic Marketing and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities
Define campaign objectives, scope, timelines, and success criteria
Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency across channels
Drive commercial activation, partnering with commercial teams to turn campaign messages and news into action and growth opportunities
Shape clear, compelling narratives, translating complex topics into engaging, usable storytelling
Deploy the broader MarCom team (content, graphic design, events & support, social media and community engagement) to support campaign execution and drive business impact
Manage project execution, including timelines, dependencies, and cross‑functional contributors
Track and review campaign performance, applying insights to continuously improve effectiveness

Qualifications:
Critical Experiences:
Segment Insights/Background
End‑to‑end campaign ownership with a strong digital‑first focus
Technical storytelling: translating complex topics into clear, compelling narratives
Development and use of modern content formats (e.g. digital, social, video)
Driving broad digital reach across channels and audiences
Performance tracking and use of data and insights to optimize campaigns
Collaboration with commercial teams to support campaign activation and growth
Working with subject matter experts to validate content and messaging

Competencies / Behaviors:
Technical storytelling – shapes clear, credible narratives from complex topics
Digital‑first mindset – designs campaigns for scale, reach, and modern formats
Performance‑driven – uses data and insights to optimize impact and outcomes
Execution‑oriented collaborator – drives delivery through strong cross‑functional partnership