Sales, Marketing & Events Coordinator

1. Mission
   Under the supervision of the GM and the Regional Director of Sales, the Sales, Marketing & Events Coordinator provides operational, administrative and commercial support to the Sales Department.

The role contributes to the development of revenue across all market segments by coordinating sales actions, managing customer follow-up, preparing commercial documents, supporting prospection efforts and ensuring accurate use of CRM and hotel systems.

The Coordinator also assists with the organization and follow-up of group enquiries, meeting room bookings, FAM trips and promotional activities, while supporting local marketing initiatives and maintaining brand standards.

The position plays a key role in ensuring smooth communication between the Sales Department and hotel operational teams and contributes to client satisfaction, brand visibility and revenue growth.

1. Hierarchical Position
   The Sales, Marketing & Events Coordinator reports directly to the General Manager and the Regional Director of Sales.
   The position does not include managerial, budget or recruitment responsibilities.

2. Main Responsibilities
   Sales Support
   • Assist in the coordination and follow-up of sales actions and client prospection
   • Prepare commercial proposals, corporate rate agreements, contracts and presentations
   • Manage and update client records in CRM systems (Salesforce, MARSHA, HotelKey)
   • Support prospection actions by researching leads, updating databases and sending follow-up communication
   • Assist with corporate, leisure and agency segments through administrative and operational support
   • Maintain regular communication with existing clients to support loyalty and retention goals
   • Participate in sales calls, site inspections and client visits as required
   • Prepare monthly and quarterly performance reports and KPI tracking

Marketing Support
• Assist in the implementation of local marketing and communication actions
• Support brand content creation (photos, flyers, social media coordination, promotions)
• Coordinate with IHG brand teams and external partners when required
• Ensure consistency of visual identity and brand standards
• Assist in the organisation of promotional activities (local activations, partnerships, trade shows, etc.)

Groups & Events Support
• Manage incoming group and meeting room enquiries in coordination with operations
• Prepare quotations, contracts and function sheets
• Update and maintain event files and schedules
• Assist with site inspections, FAM trips and event logistics
• Coordinate with Front Office, F&B and Operations teams to ensure seamless execution
• Support client follow-up post-event and maintain client satisfaction records

Administrative & System Tasks
• Maintain accurate and up-to-date records in Salesforce and PMS HotelKey
• Prepare weekly and monthly planning documents for the department
• Assist with invoicing follow-up and internal communication
• Ensure proper filing, archiving and document management
• Participate in internal meetings and provide departmental support as required

Internal Collaboration
• Maintain positive communication with all hotel departments (Admin, Operations)
• Assist with internal coordination to support guest satisfaction and service quality
• Contribute to a team-oriented and service-driven work environment

1. Customer Service Responsibilities
   • Deliver professional, efficient and courteous service to internal and external clients
   • Respond promptly and accurately to customer requests
   • Demonstrate understanding of client needs and expectations
   • Support guest loyalty and brand experience initiatives
   • Promote hotel products and services with confidence and accuracy
   • Assist in resolving client issues in a timely and service-focused manner

2. Health, Safety & Security Responsibilities
   • Comply with all company and hotel safety, hygiene and security procedures
   • Be familiar with emergency and evacuation procedures
   • Report any incident, accident or unsafe situation to management immediately
   • Ensure confidentiality of all client and company information
   • Follow hygiene and safety procedures related to sales events and site visits

3. General Responsibilities
   • Respect all company policies, procedures and code of conduct
   • Always maintain professional appearance and behavior
   • Participate actively in training and development programs
   • Support a positive team culture and inclusive work environment
   • Perform any additional task requested by management in the interest of hotel operations

4. Required Profile
   Soft Skills (Savoir-être)
   • Excellent communication skills, written and verbal
   • Strong sense of organization, accuracy and attention to detail
   • Professional, courteous and customer-focused attitude
   • Proactive, positive and solutions-oriented mindset
   • Ability to multitask and manage priorities under deadlines
   • Team player with strong interpersonal skills
   • Discretion, reliability and confidentiality

Technical Skills (Savoir-faire)
• Understanding of sales & marketing principles
• Good knowledge of hotel operations and hospitality environment
• Proficiency in Microsoft Office and digital tools
• Fluent in English (mandatory) – French or German a strong asset
• Experience with CRM and hotel systems (Salesforce, MARSHA, PMS HotelKey)
• Ability to prepare professional documents offers, reports, presentations

1. Education & Experience
   • Diploma or degree in Hospitality, Sales, Marketing or Business Administration
   • 1–2 years’ experience in a similar role (internships accepted)
   • Experience in hotel industry, events or tourism: an advantage
   • Experience in a branded hotel or IHG environment: a plus

2. Acknowledgement & Signature
   This job description is intended to help you understand your role and responsibilities. It is not an exhaustive list. You may be required to carry out additional tasks necessary for the smooth operation of the hotel.