Vice President Global SPA and Wellness

Department: Onboard Revenues
Reporting to: Senior Vice President Onboard Revenues
Brands: Cruise Division of MSC Group Location: Geneva, Switzerland (with global travel)

Role Overview
The Vice President Global SPA and Wellness is the global business owner for all onboard SPA, wellness, beauty, and fitness operations across the Cruise Division of MSC Group, spanning MSC Cruises (Contemporary & Premium) and Explora Journeys (Luxury).
The role has full accountability for SPA and treatment programs, fitness and thermal areas, salon services, wellness retail, medical aesthetics (where applicable), and future digital wellness offerings.
This position ensures that luxury wellness standards, service rituals, therapeutic excellence, and holistic wellbeing philosophies are fully embedded—particularly for Explora Journeys—while maintaining scalable, brand-differentiated wellness frameworks across the fleet.
The VP defines the long-term global SPA and wellness vision, drives commercial performance, elevates guest satisfaction, and evolves wellness concepts that differentiate MSC Group’s Cruise Division across contemporary, premium, and luxury segments.

Key Responsibilities
Strategic & Commercial Leadership
Define and lead the global SPA and wellness strategy across contemporary, premium, and luxury brands, aligned with differentiated guest profiles and brand positioning.
Act as business owner for Global SPA and Wellness, with explicit accountability for luxury wellness concepts and standards.
Own the end-to-end commercial roadmap, including treatment architecture, pricing strategy, promotions, capacity optimization, and end-to-end guest journey design.
Lead strategic negotiations with SPA operators, wellness partners, medical aesthetics providers (where permitted), product brands, and equipment suppliers.
Drive growth in high-margin and premium wellness categories, including signature treatments, medical aesthetics, fitness and longevity programs, wellness retail, and personalized wellbeing journeys.
Develop scalable yet brand-distinct SPA and wellness frameworks, enabling selective deployment of premium and luxury concepts across MSC Cruises and Explora Journeys.

Operational and Brand Excellence
Oversee SPA operations fleet-wide, ensuring consistent service delivery, treatment quality, hygiene standards, and guest satisfaction.
Define service standards, therapist certification requirements, training programs, and performance benchmarks across all SPA formats.
Ensure luxury wellness excellence for Explora Journeys, including service rituals, therapist conduct, holistic programming, privacy standards, and immersive wellness environments.
Introduce tier-specific wellness concepts, signature and luxury rituals, experiential programming, and destination-inspired treatments.
Ensure fleet readiness for newbuilds and dry docks, including SPA layout design, equipment selection, CAPEX planning, and concept activation.

Financial Management
Own the full P&L for SPA and Wellness across all Cruise Division brands, including annual budgets, revenue targets, margin improvement, and cost control.
Optimize therapist productivity, treatment mix, pricing discipline, retail attachment rates, staffing models, and concession economics.
Leverage advanced analytics to drive demand forecasting, yield management, guest segmentation, booking optimization, and treatment performance.

Cross-Functional Collaboration
Partner closely with Hotel Operations, Medical, Fitness, Retail, F&B, Shorex, Digital, Finance, and Newbuild teams to integrate wellness into the overall guest experience.
Collaborate with CRM and Digital teams on pre-cruise wellness engagement, onboard booking optimization, and personalized wellness journeys.
Align SPA offerings with itinerary, destination, and onboard programming to maximize relevance differentiation, and revenue.

Leadership & Organisational Development
Lead a global HQ and fleet SPA and wellness organisation, including strategy, operations, training, and partner management teams.
Build a culture of guest-centric service excellence, luxury wellness stewardship, commercial discipline, and continuous innovation.
Mentor senior leaders and strengthen capabilities across SPA operations, luxury wellness concept development, and data-driven performance management.

Requirements
15+ years senior leadership experience in SPA, wellness, hospitality, cruise, or multi-site service businesses.
Proven success owning complex P&Ls and driving profitability in service-led environments.
Deep expertise in SPA operations, wellness programming, service quality management, and luxury guest experience standards.
Strong experience managing third-party operators, concession models, or global vendor partnerships.
Excellent leadership, negotiation, and cross-functional stakeholder management skills.
Willingness to travel extensively and operate in a fast-paced international environment.