Conversion Manager

​We are recruiting for our client Philip Morris a senior Conversion Manager to support its client in the context of a temporary replacement. This role plays a key part in driving the global IQOS onboarding and conversion program, with a specific focus on improving conversion within 90 days and developing new consumer onboarding approaches, including the creation of a new conversion channel.

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? Your responsibilities

1. Conversion Program Development

• Design the core elements of the conversion program based on consumer insights and data.
• Collect and benchmark best-in-class executions from various industries and co-create solutions with markets.
• Contribute to the evolution of the global onboarding strategy.

2. Guidelines & Toolboxes

• Develop the global conversion toolbox and market guidelines, including omnichannel assets, KPIs and deployment frameworks.
• Define requirements in collaboration with IT, CRM, Digital and Legal stakeholders.

3. Stakeholder Management & Global Community Leadership

• Act as the global subject-matter expert for conversion for markets, regions and internal stakeholders.
• Brief and collaborate with IT, Legal, Creative Studio, senior management and VP-level stakeholders.
• Build, coach and develop a global community to facilitate best-practice sharing.

4. Performance Monitoring & Optimization

• Monitor program performance, identify opportunities for improvement and propose concrete adjustments.
• Manage tight timelines while navigating ambiguity and driving complex projects forward.

5. Market Deployment & Ad Hoc Support

• Lead the deployment of the conversion program across markets.
• Support the design and implementation of a new conversion channel, including access architecture and experience design.

? Your profile

Education & Experience

• Master’s degree in Business, Marketing, Economics, Engineering or equivalent (e.g., EHL).

• 5 to 10+ years of experience in:

  • Product or service management / lifecycle management.
  • Global cross-functional program implementation.
  • CRM and digital product management.
• Experience working in international matrix organizations.
• PMI certification is a plus.

Key competencies & skills

• Strong customer focus and service-oriented mindset.
• Excellent analytical skills, attention to detail and strategic thinking.
• Solid CRM and digital expertise, including digital product management.
• Proven ability to lead and manage central and virtual teams.
• Strong communication skills, including storytelling and senior-level presentations.
• Ability to work collaboratively, negotiate deadlines and build consensus.
• Comfortable navigating ambiguity and managing complex, multi-stakeholder projects.
• Ability to translate business needs into IT requirements.

Soft skills

• Autonomous and proactive.
• Structured, analytical and pragmatic.
• Strong collaborator and relationship builder.
• Resilient and adaptable.

Languages

• Fluency in English required.
• Additional languages are an asset.

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? Apply now

Join Manpower’s client and contribute to shaping a global consumer conversion program within an innovative, international environment.