Digital Retention and Engagement Manager (m/f/d)

Description

Team management experience
- Strong track record in customer retention in the digital space

Our client is an international company in Ecommerce sector.

The company is renowned for its innovative approach and market-leading solutions.

Lead and mentor the team (3 people), fostering a culture of collaboration, innovation, and accountability.
Develop and execute a holistic retention strategy tailored to various customer segments, emphasizing personalization and loyalty-building efforts.
Identify trends, pain points, and opportunities within the customer lifecycle to inform retention interventions and key initiatives.
Develop advanced segmentation frameworks based on user behaviors, preferences, and demographics to personalize campaigns.
Oversee the implementation and optimization of marketing automation workflows to nurture customer relationships.
Report on key metrics related to customer retention and loyalty.
Identify opportunities to improve customer experience and reduce churn
Collaborate cross-functionally to drive customer-centric initiatives
Conduct in-depth analysis of customer data to inform business decisions
Stay informed on industry trends and best practices in customer retention
Manage a team of 7 talented people

10 years of experience in customer retention, engagement, or lifecycle marketing, with 5 years in a leadership role.
Proven track record of reducing churn and increasing customer lifetime value in a subscription-based business.
Strong analytical skills.
Advanced proficiency in CRM and marketing automation platforms.
Exceptional communication and leadership abilities with experience presenting to executives and influencing cross-functional teams.

Quote job ref

JN-112024-6583771

Job Function

Digital

Specialisation

Email & eCRM

Industry

Media & Agency

Location

Geneva

Contract Type

Permanent

Job Reference

JN-112024-6583771

Job Nature

Home Office