Head of Brand, & Content

ABOUT US
The WHO Foundation (WHOF), launched in May 2020 and headquartered in Geneva, was created as an independent Swiss foundation affiliated with but independent of WHO. Its mission is to mobilize greater private capital and partnership to advance the mission of the World Health Organization (WHO), enabling catalytic impact on the people whose lives rely on WHO’s work and facilitating innovation to maximize the impact of the resources we invest.
WHO plays a singular role in leading the global health ecosystem, acting as a first-responder to health crises — including the current conflict in Ukraine and on behalf of the 15+ million people in urgent need of aid in Horn of Africa; producing technical guidelines and tools to prevent and treat disease; and acting as a country-level convener with an unparalleled level of trust. The crises of the 21st century, including COVID-19, have made clear both the inequity of access to effective and affordable healthcare and the indispensable role of WHO. Yet WHO lacks sufficient resources to fulfill its mandate. And, beyond funding, its vision cannot be achieved by the public sector alone.
The WHO Foundation was therefore created as an independent Swiss foundation affiliated with but independent of WHO to marshal new resources from philanthropists, foundations, businesses, and individuals to support its mission: promote health, keep the world safe, and serve the vulnerable, while protecting the neutrality and independence of WHO as the world’s leading health authority. WHOF is a nexus for unique opportunities in global health, facilitating game-changing opportunities between the private sector and WHO. Our focus is on mobilizing grant income, shared value partnerships, and investment to power WHO’s work.

PURPOSE
The Head of Brand & Content is a senior leadership role responsible for harnessing the power of brand and creative content in ways that expand the WHO Foundation’s reach, revenue and reputation. The Brand and Creative Content unit is responsible for leading the brand proposition, and delivering high impact, quality content that supports the organisation to achieve its objectives.
This role will enhance WHO Foundation’s brand identity, drive consistency and ensure high-quality, insight-driven content, using strategic narrative approaches that build audience trust in the WHO and the positive impact it makes on the global health landscape. Specifically, the postholder will strengthen WHO Foundation’s visibility, credibility, and fundraising effectiveness across key audiences including philanthropists, foundations, corporations, high-net-worth individuals, multilateral stakeholders, and the general public.

REPORTS TO
The Head of Brand and Content will report directly to the Director of Communications.

KEY RESPONSIBILITIES
Brand and Content Strategy
Develop and lead a comprehensive global brand and narrative strategy aligned with the Foundation’s WHOF’s mission and growth objectives, while aligning with WHO positioning and governance frameworks.
Define brand positioning, messaging architecture, tone of voice, and visual identity standards and ensure consistency across all products and activities.
Establish brand governance frameworks and safeguard reputational integrity, providing oversight of all public facing channels to monitor alignment
Support teams to translateTranslate complex global health priorities into compelling, accessible narratives for different fundraising audiences.
Lead the creation and production of the Foundation’s content, including impact reports, digital content and multi-media campaign materials
Develop high-impact narratives for thematic campaigns and strategic initiatives.
Ensure content reflects equity, dignity, and inclusive representation.
Measure and monitor brand metrics and audience insights to continue to refine the Ffoundation`s brand positioning and narrative performance.

Leadership responsibilities
Lead and develop the brand and content team, including managing externalmanagingexternal agencies and creative partners.
Oversee budgeting, procurement, and KPI reporting for the brand and content teamworkstream.
Work closely with the Communications Director, and the Head of PR and Events to support the CEO and senior leadership with thought leadership positioning.
Provide narrative support and guidance to leadership in crisis and high stakes situations.
Support development and fundraising teams to ensure impact and alignment of donor visibility requirements in coordination with the wider communications unit.

DELIVERABLES & PERFORMANCE INDICATORS
Global brand strategy implemented within the first 6 months.
Unified messaging framework adopted organization wide.
Increased brand visibility and engagement metrics.
Measurable contribution to fundraising performance.

PROFILE & QUALIFICATIONS
10–12 years of progressive leadership experience in brand strategy or strategic communications.
In house experience in nonprofit, philanthropy, global health, or multilateral sectors preferred
Experience managing agencies and cross-functional teams.” with “Significant experience of developing and implementing global brand and content strategies within communications
Significant experience of developing and implementing global brand and content strategies within complex organisations, as well as in leading initiatives that require deep multi-stakeholder engagement.
Evidence of successful brand building and content leadership in a fast paced fundraising environment, and in developing and implementing donor acquisition and stewardship journeys across diverse donor portfolios
Experience of managing production coordination and project management flows while remaining adaptable to changing needs, pressures and opportunities.
Knowledge and understanding of how to drive narrative approaches that increase trust and credibility
Managing agencies and freelancers in the procurement and production of high-quality content across various platforms for multiple markets and fundraising audiences.
Excellent written and verbal communication skills in English, with other UN languages a distinct advantage.
Exceptional ability to craft compelling stories that align with the organisation's mission and that resonate with diverse fundraising audiences.
Innovative mindset for devising unique solutions that enhance brand identity.
Ability to influence and engage stakeholders at all levels, including internal teams and external partners.
Able to build and maintain effective relationships across departments to promote a unified and compelling brand experience across the organisation.
Adept at understanding market trends, consumer behaviour, and competitor analysis to inform strategic decision-making. Proficiency in data interpretation to monitor, refine, and optimise brand strategies.

Working Conditions
Location: Based in Switzerland
Contract: Permanent.
Working Rate: 100%.
Start Date: As soon as possible.

Organizational Values
The WHO Foundation places equity at the center of its work and is committed to fostering a diverse, inclusive, and ethical workplace. Employment decisions are based on qualifications and organizational need, regardless of gender, ethnicity, nationality, disability, sexual orientation, religion, or socioeconomic background.