Head of Live Experience

• Lead Live Experience Events and small team for the Audi F1 project, overseeing off-track events, activations experiences for the Audi F1 project
• Develop creative concepts, plan and execute world-class live experiences, including launch events, networking events, driving experiences, media events, partner activations, signature events and exclusive hospitality events outside the track. 
• Create and implement premium guest engagement experiences and guest journeys, ensuring seamless and high-end activation at every touchpoint
• Plan and manage end-to-end event production, including concept development, venue selection, guest management, on-site execution, content, hospitality & catering, digital integration, logistics and supplier coordination 
• Oversee operational execution, ensuring seamless guest experiences, from registration and arrival to on-site engagement and program, catering and post-event follow-up
• Define and uphold brand and service standards, ensuring Audi F1 identity
• Proactively troubleshoot and resolve on-site challenges to maintain high guest satisfaction
• Develop and implement standard operational processes and procedures
• Continuously analyze performance, refine processes and drive operational improvements
• Manage budgeting, cost control and financial planning 
• Ensure cross-functional collaboration and project management with internal stakeholders and external agencies
• Manage external agencies and contractors, ensuring their performance aligns with project requirements

• 8+ years of experience in event management, experiential marketing or live brand activations (preferably in premium sports, motorsports or entertainment) 
• Proven ability to creatively develop and execute large-scale live experiences, ensuring seamless guest engagement and high-end brand representation
• Strong leadership, team and project management skills, with experience coordinating internal teams, agencies and external partners
• Expertise in guest experience design, fan engagement and guest and VIP activations
• Solid understanding of event logistics, production and operations
• Pro-active problem-solver with ability to adapt to high-pressure, face-paced environments
• Strong service mindset, ensuring outstanding experiences
• Experience in leading cross-functional teams and managing multiple internal and external stakeholders
• Understanding of Formula 1 and motorsport culture, along with experience in premium brand environments and engagement dynamics
• Willingness to travel and work irregular hours, including weekends and holidays
• Excellent interpersonal and communication skills
• Fluent in English, proficiency in additional languages is an advantage
• Proficient in standard office software

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