Social Media Content Lead

• Lead and manage the Audi F1 social media channels
• Conceptualize and execute content formats that push boundaries – from high-energy race content to behind-the-scenes storytelling
• Lead the ideation and creation of reactive and proactive content during race weekends, testing, and key milestones
• Manage a team of social media managers, editors, and content creators (in-house and external)
• Collaborate closely with drivers, team members, and partners to produce authentic and innovative content
• Monitor trends, audience behavior, and platform updates to stay ahead of the curve
• Track, analyze, and optimize performance based on KPIs
• Responsible for consistent brand communication across all owned and earned media channels

• Proven track record in leading social media for a high-profile brand, media company, sports organization, or entertainment platform
• Deep understanding of TikTok, Instagram, YouTube Shorts, X, LinkedIn, and Discord – not just the features, but the culture
• You live and breathe social media, storytelling, and internet culture – memes, trends, formats, and communities are your native language
• Strong creative vision paired with hands-on skills in content production (concept, copy, visual briefing, shooting support)
• Passion for motorsport, tech, or premium brands – F1 experience is a plus but not required
• Able to operate calmly in high-pressure, fast-paced environments (race weekends, breaking news moments)
• Excellent communication skills in English (German is a bonus)
• Data-driven mindset with the ability to translate insights into action
• A collaborative mindset – able to align with internal stakeholders, partners, and Audi’s global brand guidelines

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